BACARDÍ
SUGARCANE
VINYL

One thing that BACARDÍ and Camila Cabello share is a strong passion for sustainability. The music industry is often thought to be harmful to the environment, especially when it comes to physical purchases.

So, BACARDÍ and Camila Cabello released the superstar’s hit track, “I LUV IT,” on a vinyl made from the same sugarcane that makes BACARDÍ rum.

We even designed an alternate cover and inner sleeve to accompany the unique vinyl record.

My Role: Art Director, Designer

Alex Booker: Executive Creative Director
Andrea Sarcullo: Creative Director
Mietta McFarlane: Creative Director
Dan Arango: Creative Director
Arthur Amorim: Creative Director
Sabrina Ghantous: Associate Creative Director
Georgia Murphy: Associate Creative Director
Mikaal Hurry: Project Management Director
Raheal Aragawi: Planning Director
Natalie Burden: Planner
Steven Panariello: Managing Director
Meghan Wood: Account Director
Rebecca Golden: Account Manager
Griselda Sanchez: Senior Social Manager
Emely Escobar: Account Executive
Jessica Coccaro: Group Executive Producer
Marcelo Hanta-Davis: Producer

BACARDÍ Presents:
BOI-1DA.I

BACARDÍ X Camila Cabello

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