BACARDÍ
X Camila
CABELLO

BACARDÍ partnered with one of the biggest names in Pop, Camila Cabello. Since BACARDÍ is all about music and dance, it felt like the perfect match.

In our spot, we hear Camila Cabello’s hot track, “I LUV IT,” and as she dances through the streets, the sound waves of the music bring everything around her to life.

Being a huge campaign, we produced a ton of assets for the different markets, from digital OOH to social.

My Role: Art Director

Alex Booker: Executive Creative Director
Andrea Sarcullo: Creative Director
Mietta McFarlane: Creative Director
Sabrina Ghantous: Associate Creative Director
Georgia Murphy: Associate Creative Director
Cata Baumgart: Art Director
Katherine Peters: Copywriter
Mikaal Hurry: Project Management Director
Raheal Aragawi: Planning Director
Natalie Burden: Planner
Steven Panariello: Managing Director
Meghan Wood: Account Director
Rebecca Golden: Account Manager
Raquel Devariel: Account Manager
Griselda Sanchez: Senior Social Manager
Emely Escobar: Account Executive
Kathleen Cruz: Social Account Executive
Jessica Coccaro: Group Executive Producer
Lizzy Lehn: Producer

BACARDÍ Sugarcane Vinyl

BACARDÍ Presents:
BOI-1DA.I

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Dewar’s x Chef Gabriel Kreuther