Every year, as part of the Music Liberates Music initiative, BACARDÍ goes on a mission to put rising artists at the forefront of the music industry. We’re asked to use existing technology in an innovative way that helps these smaller artists gain exposure.

We decided to highlight the struggles that smaller artists face when it comes to finding the right producer. So, we partnered with award-winning producer Boi-1da and utilized A.I. to replicate his music production skills.

The end result was an album (The CONCEPT A.I.BUM) created by the rising artists, with each of their tracks produced by Boi-1da.

You can listen to it on most streaming platforms, and in case you were wondering, my favorite track is Apollonia by Floyd Fuji.