BACARDÍ
presents:
boi-1da.i
Every year, as part of the Music Liberates Music initiative, BACARDÍ goes on a mission to put rising artists at the forefront of the music industry. We’re asked to use existing technology in an innovative way that helps these smaller artists gain exposure.
We decided to highlight the struggles that smaller artists face when it comes to finding the right producer. So, we partnered with award-winning producer Boi-1da and utilized A.I. to replicate his music production skills.
The end result was an album (The CONCEPT A.I.BUM) created by the rising artists, with each of their tracks produced by Boi-1da.
You can listen to it on most streaming platforms, and in case you were wondering, my favorite track is Apollonia by Floyd Fuji.
My Role: Art Director
Alex Booker: Executive Creative Director
Sabrina Ghantous: Associate Creative Director
Georgia Murphy: Associate Creative Director
Dina Zolan: Associate Creative Director
Mikaal Hurry: Project Management Director
Raheal Aragawi: Planning Director
Natalie Burden: Planner
Steven Panariello: Managing Director
Meghan Wood: Account Director
Rebecca Golden: Account Manager
Raquel Devariel: Account Manager
Griselda Sanchez: Senior Social Manager
Emely Escobar: Account Executive
Kathleen Cruz: Social Account Executive
Marcelo Hanta-Davis: Producer
Madi Miller: Producer
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